Here’s where you’ll find all the key

(Pocket-lint) – Amazon Prime Day 2021 is nearly upon us. After last year’s shift to the autumn for obvious reasons, this year sees the legendary sale period return to the summer months. We now know it’ll be in June. 

This is our UK specific page – check out our Amazon US Prime Day deals if you’re in the States. 

When is Amazon Prime Day 2021?

Amazon Prime Day 2020 took place on 13-14 October in both the US and UK – delayed because of the global situation. More usually Prime Day takes place in July but for Prime Day 2021 it’ll be slightly earlier – in June. We learned this on Amazon’s recent earnings call. 

In 2019, Amazon Prime Day took place over 48 hours from 15-16 July and that seemed about the right duration; Amazon was able to sustain a good number of deals for the two days. As such we think 15-16 June is a good guess as to when it’ll take place in 2021. 

Prime Day, as the name suggests, was previously centred around a 24-hour period, but 2019 was the first 48-hour Prime Day. In 2018 Amazon Prime Day deals took place for 36 hours across 16-17 July. In July 2017 it was 10-11 July.

Quick links

Below are quick links straight to deals pages plus other links to the deals at top retailers. Other shops usually discount around Prime Day, too. 

At any time you can ask an Alexa-enabled device, such as an Amazon Echo or Amazon Dot, “Alexa, what are your deals?”, and you’ll get a heads up on many Amazon deals. 

The Echo deals we saw on Prime Day 2020 in the UK

The Fire TV deals we saw on Prime Day 2020 in the UK

The Fire tablet deals we saw on Prime Day 2020 in the UK

The Kindle deals we saw on Prime Day 2020 in the UK 

Example smart home deals

Examples of other Prime Day deals

Do I need to be a Prime member to get Amazon Prime Day deals?

Yes – to get Amazon Prime deals you need to be a Prime member. If you’re not, it’s high time you signed up for Prime membership.

Some of the very best deals are always on Amazon devices, but there are stacks across all product categories such as TV, laptops, smart home, fitness, cameras, gaming and more.

AmazonAmazon Prime Day - stock images image 2

Can you get Amazon Prime Now on Amazon Prime Day? 

Yes you can on selected items. Prime Now is Amazon’s free two-hour delivery service available to customers in select postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. You order something from the dedicated smartphone application or in-browser at primenow.amazon.co.uk and it will be with you, with free delivery, within two hours.

Previous Amazon Prime Now deals in the past have included:

  • 30 per cent off select Walkers crisps
  • 40 per cent off select Nescafe coffee
  • 30 per cent off select Coca-Cola bottles and cans
  • 25 per cent off select wine when you buy 6 bottles
  • 20 per cent off select items from Dettol, Vanish and Finish

Amazon Prime Day 2021 tips and tricks

Don’t miss an Amazon Prime Day deal

Get the dedicated Amazon shopping app on your mobile and turn on notifications.  Within the notifications settings you can turn on “Watched” and “Waitlisted Deals” so you don’t miss it.

Save even more money on your Amazon Prime Day deal

Get £1 back by opting for No-Rush Delivery if you don’t need your new bargain straight away.

Make a list to get the best deals

Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be in July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.

It’s a big day for deals on any Amazon Prime Day. Hitwise data reveals that the volume of Prime Day web searches in 2018 were up 57% compared to the previous year and on the day of Prime Day’s official announcement, searches unsurprisingly increased 162%

Amazon’s own devices are the most popular products on Prime Day. In 2018, Echo Dot and Kindle were the most viewed product pages in the days leading up to the announcement of the sale. 

Tips from Uswitch.com’s tech and deals expert Catherine Hiley

1. Plan ahead 

Amazon Prime Day is an excellent opportunity to take advantage of big discounts to Amazon’s flagship technology, including its streaming sticks, Echo and Kindle devices. If you’ve been looking to get your hands on this tech, now could be your chance. 

2. Know your budget

Set yourself a spending limit. Impulse-buying without strict spending rules will likely result in purchasing items you don’t need, ending up with a pile of items you don’t want.

3. Time to subscribe to Amazon Prime​

In the run-up to Amazon Prime Day, be on the lookout for discounts to Amazon Prime memberships. Deals are often launched in the run-up to get people subscribed before the event starts. 

4. Know your rights

The Consumer Rights Act says goods should be of satisfactory quality, fit to do the job intended, and last a reasonable length of time. This right is limited to 30 days from the date you buy your product. If you’re unhappy with the item, it’s worth knowing what the return policy is in advance. 

5. Do your research 

The bottom line is to always check the reviews, as it’s easy to be swayed by clever advertising. If you’re planning to purchase more expensive items, such as smartphones or laptops, look for deals on comparison sites. 

Check out more great Amazon Prime Day tips

Amazon Alexa

If you ask an Alexa-enabled device, such as an Echo or Echo Dot, “Alexa, what are your deals?”, you get access to Prime Day deals hours earlier as well as access to exclusive bargains. 

To order something, say, “Alexa, what are your deals” followed by “Alexa, add [the item] to my cart. ” Alexa will confirm this, but if you want, you can set up a 4-digit voice shopping pin with the Alexa app to prevent unintended purchases.

Watch out for Lightning deals

Lightning Deals are limited in duration and sometimes end in minutes. To stay on top of everything, use Amazon’s app, where you can view many deals 24 hours in advance and sign up for alerts.

Try Amazon Assistant

Amazon Assistant is a browser plugin for Chrome, Firefox, IE, Safari, and Edge. It’s free and easy to install. With it, you can watch for product comparisons that save time and money, access shortcuts to popular Amazon hubs right in your browser, and get notified when deals that you’re watching go live with notifications. It also lets you get information about orders and deliveries. Get Amazon Assistant for your browser

Try CamelCamelCamel

If you want to check a deal’s price against what Amazon has charged in the past, try CamelCamelCamel. It’s a free price tracker that monitors millions of products and alerts you when prices drop so that you can decide if and when to buy.

Our curated deals pages

Console deals

No deals at present. 

Gaming headset deals

No deals at present. 

Headphone deals

No deals at present. 

iPad deals

No deals at present. 

Laptop deals

No deals at present. 

Monitor deals

No deals at present. 

Robot vacuums

No deals at present.

Writing by Dan Grabham.





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